![NBA---Banner.jpg](https://static.wixstatic.com/media/254db8_ca2328a28a844e03b3a231b3f475c3fb~mv2.jpg/v1/fill/w_980,h_327,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/254db8_ca2328a28a844e03b3a231b3f475c3fb~mv2.jpg)
Slam
Dunk.
Rock 'Em originated from a passion for basketball, and what better way to honor it than by creating a dynamic and vibrant collection that represents teams and their players.
Role
Graphic Design & Art Direction
Timeline
2021 - 2024
Tools
Photoshop
Illustrator
After Effects
Team
Abbi Avery - Sock Design
Anna Waites - Sock Design / Illustration
AJ Salas - Photography
Bryce Banken - Photography
Harrison Hall - Copywriter / Marketing Director
Mike Yardley - Creative Director
![](https://static.wixstatic.com/media/254db8_4bdd9e787cb44185af6fb5c267366ae4~mv2.gif)
The Challenge
This brand is known for its association with basketball and culture. The challenge was to launch a licensed NBA line. I utilized 3D mockups and lifestyle photography to create campaigns divided into launches and highlights, with advertisements and social media posts to achieve this.
![NBA---Big-Shot---Devin-Booker---IGS.jpg](https://static.wixstatic.com/media/254db8_60c5e6838c9a40aca6cfdcee7945f1d4~mv2.jpg/v1/fill/w_282,h_502,q_90/254db8_60c5e6838c9a40aca6cfdcee7945f1d4~mv2.jpg)
![NBA---Big-Shot---Steph-Curry---IGS.jpg](https://static.wixstatic.com/media/254db8_8e9cd17f8f5c482293a46b87bd466c0b~mv2.jpg/v1/fill/w_282,h_502,q_90/254db8_8e9cd17f8f5c482293a46b87bd466c0b~mv2.jpg)
![NBA---Big-Shot---Damian-Lillard---IGS.jpg](https://static.wixstatic.com/media/254db8_f9af454e2d114f01b8c584d1871d3048~mv2.jpg/v1/fill/w_282,h_502,q_90/254db8_f9af454e2d114f01b8c584d1871d3048~mv2.jpg)
![NBA---Big-Shot---Luka-Doncic---IGS.jpg](https://static.wixstatic.com/media/254db8_97917477313c4c93b235a5e1f7bb9953~mv2.jpg/v1/fill/w_282,h_502,q_90/254db8_97917477313c4c93b235a5e1f7bb9953~mv2.jpg)
![NBA---Big-Shot---Giannis-Ante---IGS.jpg](https://static.wixstatic.com/media/254db8_f0e46d3d92b942a79cec720fa69ccea7~mv2.jpg/v1/fill/w_282,h_502,q_90/254db8_f0e46d3d92b942a79cec720fa69ccea7~mv2.jpg)
Big Shot - Do you have favorite players you like wearing your lucky socks for? The first NBPA campaign featured dynamic illustrations and a collectible poster style that showcased each player and their team. To achieve a uniform look, I utilized 3D mockups and a photoshopped environment that effectively conveyed the player's pose with a sense of energy and movement.
![mYkH9dMM.jpg](https://static.wixstatic.com/media/254db8_ee8e40569eb24b43b9daf9ac4836ce89~mv2.jpg/v1/fill/w_607,h_810,q_90/254db8_ee8e40569eb24b43b9daf9ac4836ce89~mv2.jpg)
![NBA-City-Edition---Jersey---Logo-Sketch---FB-ad.gif](https://static.wixstatic.com/media/254db8_c30d782f9b454e508667c2edf6e956e6~mv2.gif/v1/fill/w_607,h_720,q_90/254db8_c30d782f9b454e508667c2edf6e956e6~mv2.gif)
![](https://static.wixstatic.com/media/254db8_f0a7c0e9d63b42c1b80849ef49834695~mv2.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/254db8_f0a7c0e9d63b42c1b80849ef49834695~mv2.jpg)
![Basketball-Banner.jpg](https://static.wixstatic.com/media/254db8_1363f819fd4a443080038c3d9c2ea137~mv2.jpg/v1/fill/w_980,h_276,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/254db8_1363f819fd4a443080038c3d9c2ea137~mv2.jpg)