Slam
Dunk.
Rock 'Em originated from a passion for basketball, and what better way to honor it than by creating a dynamic and vibrant collection that represents teams and their players.
Role
Graphic Design & Art Direction
Timeline
2021 - 2024
Tools
Photoshop
Illustrator
After Effects
Team
Abbi Avery - Sock Design
Anna Waites - Sock Design / Illustration
AJ Salas - Photography
Bryce Banken - Photography
Harrison Hall - Copywriter / Marketing Director
Mike Yardley - Creative Director
The Challenge
This brand is known for its association with basketball and culture. The challenge was to launch a licensed NBA line. I utilized 3D mockups and lifestyle photography to create campaigns divided into launches and highlights, with advertisements and social media posts to achieve this.
Big Shot - Do you have favorite players you like wearing your lucky socks for? The first NBPA campaign featured dynamic illustrations and a collectible poster style that showcased each player and their team. To achieve a uniform look, I utilized 3D mockups and a photoshopped environment that effectively conveyed the player's pose with a sense of energy and movement.
